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“Not sure we will ever be able to eat at a restaurant again after Wefifo'ing!”
Gemma and Toby | Curry and Beer Extravaganza
James Whetlor is a food hero. After 12 years cheffing in London he moved back home to Devon to work at River Cottage. It was whilst he was at River Cottage that James, who occasionally added kid goat to the menu, saw how well it sold and wanted to explore if there was a bigger market for goat meat.
There was! Cabrito was created and has continued to grow a market for kid goat meat, sourced from British dairy farms. Cabrito sold their first kid to London restaurant Quo Vadis in March 2012 and through word-of-mouth and thousands of miles on the M3 and M25 from Devon to London, James was soon supplying many top restaurants.
As well as supplying the catering and restaurant trades with meat, James still cooks as often as possible.
Hosting WeFiFo events allows James to be flexible and host large scale events in exciting venues. James has won an Observer Food Monthly Award for Best Ethical Producer, Good Housekeeping’s Champion Meat Producer, Young British Foodies Meat Award and recently appeared on ITV 1 Saturday Kitchen and Channel 4 Hidden Restaurants with Michel Roux Jnr.
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