Welcome to WeFiFo!
“Airbnb for the kitchen table”
WeFiFo is an online platform connecting Supper Club hosts, professional chefs and home cooks with guests hungry for authentic food experiences
Who are we and what do we do?
WeFiFo launched in 2016 and is a multi-award-winning platform that enables enthusiastic home cooks, Supper Club hosts and professional chefs to share their food with paying guests. WeFiFo is Airbnb for the kitchen table but offers much more than just a marketplace. Designed to encourage and empower talented cooks to monetise their kitchen skills, WeFiFo offers a sophisticated infrastructure allowing hosts to up-skill and earn a transformative income with flexible working hours and rewards. WeFiFo also supports professional chefs who don't want the risk of a bricks and mortar restaurant but want to feed a new audience.
Anyone can sign up and join in, hosts are not pre-screened or curated, but ratings and reviews help guests choose between the multitude of events on offer – from novice cooks to award winning chefs at the top of their game.
We are the online destination to discover exciting experiential dining near you and our platform promotes, insures and inspires cooks and chefs of all abilities to take the next step on their food journey while keeping hosts and guests safe every step of the way.
Hear all about it - WeFiFo on the BAsh podcast!
WeFiFo's CEO Seni Glaister recently recorded an episode of the BAsh podcast with Benjamin Ashmore.
They discuss WeFiFo, how the platform came to be and what the plans are for 2019 and beyond. Seni talks about her experiences in business, the impact that WeFiFo has on the lives of its community and the importance of hard work.
If you're new to WeFiFo - this is a great way to hear what we're all about! If you've listened, we'd love to hear what you think. Benjamin will be back to record with Seni again at the beginning of 2020 as he follows WeFiFo's progress.
Happy listening!
Meet the Team
Founder & CEO
In 1988 Seni co-founded The Book People. Under her leadership as CEO, it grew into a business with a £110m turnover employing 450 people. Seni launched WeFiFo in 2016 and regularly contributes to international debates & forums talking passionately about the food & book industries and entrepreneurship.
Head of Talent
Jon built a successful career in publishing, enjoying roles in international sales and business development as a director for global publishing houses including Random House and Simon & Schuster. Jon’s previous food connections with authors, agents and publishers are invaluable to WeFiFo as we aggregate talent across media.
Business Strategist
Austin brings a wealth of international experience in asset management, business transformation and launching businesses; most recently, Mous, growing revenue to over £6m, increasing resource and closing a large funding round. Austin founded social eating platform Feedup, which is now part of WeFiFo.
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Global Strategist
Pauliina is a culinary entrepreneur, author and co-founder of award-winning restaurant FINDS in Hong Kong. Founder of Sauce Forum, an influential community exploring the future of food, Pauliina is exploring partnerships and collaborations around the world to help WeFiFo reach the attention of food influencers globally.
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Since launch WeFiFo has secured an exclusive commercial relationship with the John Lewis Partnership. Our hosts are popping up across the country in a number of Waitrose stores to give our guests delicious food on sharing tables. We are also working with local councils, large shopping centres and high street restaurants to ensure that good food and conversation is always available wherever you are.
With the knowledge that over half of all meals in the UK are eaten alone, bringing people together around food is both the purpose and the passion at WeFiFo. Across the country, forward-thinking hosts have used our platform to share their food and create new connections. If you want to make a difference to your local community, join us.
Food Tastes Better, Together
We're firm believers that food tastes better when it's shared, which is why you'll always find sharing tables at WeFiFo events. Whether you're booking as a couple, a group or a solo diner, the conversation is guaranteed.
From brunch to banquet, there'a a WeFiFo event for everyone. If you're interested in hosting, we're here to help you every step of the way. If you are looking for authentic food cooked with passion and shared with like-minded guests, then join our social dining revolution today!
